Feed the Cart Regional Recycling Outreach and Education Campaign & Kane
County Deployment
B.
Recycling Coordinator Ryan stated the U.S. Environment Protection Agency
(EPA) issued its Inaugural Recycling Education and Outreach Grant Program
Notice of Funding Opportunity three years ago. She stated that a group of
Chicago regional counties and waste agencies coalesced around the Metro
Mayor's Caucus as the applicant. A proposal was submitted in February 2023. A
notification of the award decision was received in late 2023. The award start
date was June 14, 2024. The award was for a total $2M, and each partner will
receive a sub award of $83K in order to amplify the campaign message locally.
Ryan stated that a Federal Quality Assurance Plan (QAPP) was developed for
the data collection to provide proof that the outreach works, and a Request for
Approval (RFP) was submitted for a solid waste consultant to assist with data
signs. Interviews for a marketing firm were held from June 2024 to April 2025. A
45 person marketing firm based out of Lansing, Michigan called Gud Marketing
was hired as the consultant. The agency specializes in helping governmental
and non-profit clients to create a social image.
Gud Marketing Account Manager, Lauren Abbott, shared information about the
Feed the Cart Regional Recycling Outreach and Education Campaign and Kane
County Development. She stated that Gud Marketing's goals are to get residents
excited about recycling. A key part of getting people excited about recycling is to
was create a new, instantly recognizable regional recycling brand. The primary
audience for the campaign are people in single-family homes in metro Chicago,
and local governments as the secondary audience. Abbott explained that the
overall campaign approach is to include high-visibility ads that capture attention
and interest, drive people to the campaign website to further educate the
audience on the do's and don'ts of recycling. She shared a brief video ad
introducing the "Loop" character for the Recycling Cart. She reviewed the 2025
Campaign tactics currently running including transit ads, digital video, billboards,
social media, and earned media. An official kickoff announcement for the Feed
the Cart campaign generated thirty-one stories in the first 48 hours including TV
and radio coverage. Abbott addressed questions and comments from the
Committee. Further discussion ensued.
Authorizing an Agreement with the Village of West Dundee and eWorks
Electronics Services, Inc. for Operation of the West Dundee Recycling Center in
2026
C.
KC Finance and Budget Committee
RESULT:
TO:
MOVED FORWARD BY ROLL CALL VOTE
KC Finance and Budget Committee
Chris Kious
MOVER:
Ted Penesis
SECONDER:
Mavis Bates, Bill Tarver, Chris Kious, Ted Penesis, Cherryl
Strathmann, and David Young
AYE: